Blog

How to Repurpose Blog Content for Social Media

How to Repurpose Blog Content for Social Media

Guest Blog by Susie Basiaco of The Social Nest A great blog should not only update your website and help your SEO, it should also save you time on social media. You can repurpose every blog to a YouTube video, Facebook posts, Insta stories, an eye-catching LinkedIn...

3 Easy Tips for Listening from the Copywriter who Listens

3 Easy Tips for Listening from the Copywriter who Listens

Listening is about clearing your own mind and actually absorbing what another person is telling you. It’s really important in counselling studies and if you are working as a counsellor. Turns out, it’s really important if you are a human, who interacts with other...

The Importance of Being Yourself In Business

The Importance of Being Yourself In Business

People buy from people This is even more true for small businesses. As consumers, we buy from people or businesses we know, like and trust. According to Lorrie Morgan-Ferrero, stories help with this connection and converting this connection to sales, by boosting...

How to find a Unicorn (copywriter) for your business

How to find a Unicorn (copywriter) for your business

Unicorn - rare mythical horse like creature with magical powers that my 8 year old daughter insists are real. So you’ve decided to outsource the content writing for your website to a professional copywriter. Now how do you find...

Do I need a content writer?

Do I need a content writer?

Updated: May 12 If you are asking whether you need a content writer the answer is probably yes! We clever content writers create the words for your website, the magic that helps google find you, entices interested humans to click in and, if done right, keeps them...

How to Write with Connection and Empathy

How to Write with Connection and Empathy

Updated: May 12 I talk on my website about writing with a human touch, a focus on connection with your audience. But how can I write in a way that connects to your audience when we are just providing information to them in a website article? We connect with the...

6 Easy Ideas For Your Next Blog

6 Easy Ideas For Your Next Blog

Updated: Apr 7 Sometimes, picking a blog topic is harder than the writing itself. You know you need that blog on your website (because you read my excellent article here) but every time you sit down to write just working out where to start is too much so you put...

Start Your Big Task with just 15 minutes

Start Your Big Task with just 15 minutes

Updated: Apr 7 This will take less than 5 minutes to read, 15 minutes to execute and a lifetime to benefit from. Think about all those tasks you put off. At home or in your business. Bring one to the front of your mind now. The solution is in 15 minutes. Yes, you...

5 Reasons blogs are good for small business

5 Reasons blogs are good for small business

Updated: Apr 7 Before converting into customers, people land on your webpage, or your social media pages. They are checking to see if you know what you are talking about and whether you look like the sort of business they want to engage with. Keep them on your...

Authors Who Inspired Me in 2020

Authors Who Inspired Me in 2020

It's hard to start something with 2020 in the title and not acknowledge it as the elephant in the room, so please accept that small nod of an acknowledgment and let's move on to the inspiring, the silver lining, the authors who made it seem better if only for a few...